time:2014-03-25
hand in handSONIC-PROIn the future, I will walk with you all the way.
Our technical director accepts an exclusive interview with well-known domestic media Audio Network
Audio Network:Hello, President Yin! I am the editor of Audio Network, and I am very happy to interview you today! First of all, please give us a brief introduction to the development of Jingxiong Enterprise?
President Yin:Hello! I am honored to accept an exclusive interview with Audio Network. Shenzhen Jingxiong Technology Co., Ltd. is a world-renowned professional audio and video brand agent and independent professional product design and development manufacturer. Over the years, it has always become the most powerful product supplier and engineering service provider in the industry with excellent products, professional technology, comprehensive services and innovative concepts. from2011 Successfully achievedSONIC PROSince (Snik) Audio brand has been the general agent in Greater China, after several years of development,SONIC PRO(Snik) audio products have gained market recognition and occupy a place in the currently highly competitive professional audio market in China. In terms of qualifications and honors, the company follows the "National Audio and Video Level 1 Qualification" and "Quality, Service, Integrity"AAA After a series of qualifications and honors such as Enterprise,2013 Nian Jingxiong Enterprise passed the International
ISO9001：2008 Quality Management System Certification, Environmental Management System Certification ISO14001:2004"; under the companySONIC PRO(Snik) Audio electronic products passed in one go3C"China National Compulsory Product Certification" and obtained the "2012 Top Ten Outstanding Professional Audio Brands of the Year "and other honors. In terms of product application engineering cases, relying on excellentSONIC PRO(Snik) Audio and audio products and the company's strong technical support capabilities,SONIC PRO(Snik) audio is widely used in various industry fields. In terms of new product research and development, the company jointlySONIC PRO(Snick) Audio has invested heavily in in-depth cooperation, research and development with Southern University of Science and Technology, Huawei, ZTE and other universities and large enterprises, focusing on audio electronic products,power amplifier, numbersmixer, audio matrix processors to speaker reinforcement products, especially in the application of new materials for speakers of slightly. Over the years, we have explored the relationship between speaker raw materials and sound production, and our entire team has achieved breakthrough results in the application of new materials in speakers!
Audio Network:As the technical director of Jingxiong Enterprise, please give us a brief introduction to how your company does in terms of technology investment? Please also introduce us to your company's R & D team; what work evaluations do you do when conducting product research and development?
President Yin:Jingxiong Enterprise regards technology as the foundation of development and chose to cooperate with the company at the beginning of its establishment.SONIC PRO(Snik) AudioCooperation is based on Germany's world-leading level in electro-acoustic technology and the fact that Germans attach great importance to science and technology and innovation. Our company has always attached great importance to technology, with clear technical ideas, clear structure, and correct direction. The proportion of annual technology investment is large. In addition to spending a lot of financial resources to introduce foreign products and foreign technologies, the company also has close and in-depth cooperation with well-known domestic universities and large enterprises. Shared in terms of R & D team10 There are more than professional R & D personnel, mainly including speakers, box structure and technology, and electronic circuits. Among them, speaker development engineers6 Name, Box Structure and Process Development Engineer3 Name, electronic circuit technical engineer5 In addition, the company has hired a number of university professors to form a strong R & D team, allowing the company to continuously develop and launch audio products that meet market demand.
In addition, we and Southern University of Science and Technology- The Research Center for Material Property Regulation and Control has jointly cooperated to study "New Material Loudspeakers." Over the years, we have started from discussing the relationship between speaker raw materials and sound production, until2013 At the end of the year, we achieved breakthrough results and completely broke Europe's technological monopoly in the field of loudspeaker reinforcement; we also jointly developed it with large domestic communication companies such as Huawei and ZTE.audio processor, audio transmission products and a fully digital network slightly integrating sound reinforcement, amplification, processing, optical fiber transmission, and signal control, and has achieved many results.MARTIX Series audio matrix processors, 18-inch coaxial network remote control active slightly based on German technology,D Class switching power supply digital power amplifier and other achievements.
In the early stage of product research and development, we need to do market research on the product. The establishment of a product requires preliminary market research-- Whether the product meets the needs of the market and what role it will play in the market, such as our:D Class digital amplifier,D Class digital power amplifiers respond to domestic and international proposals for energy conservation and environmental protection. Users feel that traditional power amplifiers are too cumbersome and construction and installation are inconvenient for engineering contractors. Mobile performance engineers report that traditional power amplifiers are too heavy and inconvenient for transportation. We have done a lot of market research and evaluation. At present, the relatively successful digital power amplifiers from well-known foreign brands are expensive, which is beyond the reach of domestic engineers and users, so they have a virtue.SONIC PRO(Snik) Audio once again perfectly embodies Germany's energy conservation and environmental protection scientific and technological achievements, adopting switching power supply technologyD The performance of the series of digital power amplifiers has reached a height that cannot be reached by similar products.1U Structural design of the rack; from the channel structure, we developed and designed2 channel,4 channel,6 channel,8 Channel structure; from the power perspective, we learn from8 ohmic300W to8 ohmic2600W The power module is for users to choose from, and the high-fidelity effect and surging power output have been highly praised by professionals. In addition, we have multiple power combinations.D Class I digital amplifiers were quickly recognized by the market for their stable performance, beautiful sound quality, and high cost performance. This is the result of our unique vision in product development and technology investment, and our accurate grasp of the pulse of market demand.
Audio Network:Your company is2013 What breakthrough achievements were made in 2009? What are you most proud of about the company? Or major recent projects. Please give us a brief introduction.
President Yin:weSONIC PRO(Snick) The sound is on2013 Very important breakthroughs were made in the development of new products in 2000, mainly focusing on the slightly category and electronics category. The specific situation of the product is as follows:
1, slightly category, we have successfully developed8 inch-18 inch high-power speaker units, such as12 Inch woofers are currently the largest application in the domestic market600W, and we have made use of new materials12 inch woofer reaches1200W Rated power, huge market prospects.
2, meeting slightlyQT-8 After continuous polishing by our R & D engineers, the craftsmanship and sound quality have been greatly improved. For example, the appearance adopts piano baking technology, and the color can be selected according to the needs of the project site. In terms of sound quality, new materials have been repeatedly polished and applied to make the sound effect greatly improved.
3For electronic products, we have developed a newMA Series of power amplifiers, we have made a new design and upgrade from amplification circuits to appearance design; in terms of conference systems2014 In 2010, we will launch a new hand-in-hand conference system. We are applying for national patents on the appearance of the product and processing circuit.
In terms of project applications,2013 We can sum up the year of a bumper harvest. Among many important domestic projects, weSONIC PRO(Snick) Audio has been widely used, such as: The entertainment category includes Xiamen Aiyue Crown Hotel International Club and Fuzhou Shuiyunjian, Jiangxi ProvinceKTV Club, Anhui Electric Group Senior Private Club, Shenzhen Chuanshuo Art Space Bar, National ChainHAWA Bar, Dongguan Tongxing Garden HotelKTV etc.; government and enterprise categories include the video conferencing system of Guangdong Province Road Transportation Administration and Capital Normal University- Kede College remote video conferencing system, Guizhou Suiyang County Government Auditorium, Fujian Wuyishan Scenic Area Management Committee video conferencing system, Xiamen City Jimei District Government Digital Conference Room, Shenzhen Futian District Cultural Center, Hubei Province Huangmei Royal Hotel, Shenzhen A certain garrison auditorium, Sichuan Luding Middle School outdoor sound reinforcement system, Lixin Technology Group high-end conference center, Shenzhen Foreign Language School multi-purpose hall, etc.
Audio Network:According to our understanding and your previous introduction, since its establishment, your company has undertaken many large-scale engineering projects, and each project has different challenges and difficulties. What important factors do you think are needed to complete these large-scale projects?
President Yin:For audio reinforcement technology, each project will have different difficulties and different challenges. Each project has both differences and commonality. The difference is that the site size and floor height requirements of each project are different. The design of the reinforcement, the needs of Party A, the difficulty of the construction site and the people contacted are all different; The commonality of audio reinforcement projects is that the sound reinforcement system needs to faithfully restore the sound. In addition, for technicians, it is particularly important to master and operate the equipment. In short, to complete a project well, it requires close cooperation from all aspects such as technology and products to achieve the best sound effect.
Audio Network:With the progress of the times, customers 'needs have also undergone essential changes. What do you think is the most important thing for customers today?
President Yin:With the advancement of the times, customers are demanding higher and higher services for products and enterprises. Customers no longer just need a set of audio solutions, but comprehensive integrated solutions that provide comprehensive rationalization from pre-sales, sales and after-sales. Opinions and suggestions, in recent years, Jingxiong Enterprise has been committed to creating professional services based on customer needs.
Pre-sales services:
1, project survey. Understand the project environment and improve the completeness of project operations through reasonable suggestions.
2, systems engineering design. According to the needs and purposes, we use computer-aided design software to rigorously design the most suitable system for customers.
3, plan explanation and evaluation. Introduce the characteristics of different design solutions objectively and in detail to assist customers in evaluating the solutions.
4, product design. Tailor-made according to customer requirements and can provide customers with personalized products.
Sales services:
1, timely supply. through advancedERP We provide timely supplies and strictly abide by contracts.
2, product knowledge training. Provide customers with application knowledge training on products and systems.
3, technical support. Provide timely technical support to customers during system debugging, commissioning, and product debugging.
4, systems, and product handover. When the debugging is completed and the trial operation is normal, we will submit comprehensive technical drawings and related materials in a timely manner so that users can master them smoothly.
5Answer questions. We solve problems encountered by customers during the initial use of the product in a timely manner, and properly handle and respond to customers 'opinions.
After-sales service:
1Establish customer files. Regularly track, understand and meet new customer needs in a timely manner.
2Answer questions. Solve customer problems in a timely manner and proactively communicate with customers.
3, handling complaints. If customers are dissatisfied with product quality or service, they can complain at any time, and we will properly resolve it in accordance with service procedures.
4Solve customer technical inquiries on system product maintenance and application.
5, website services. We have openedWWW.SONIC-PRO.COM Service website, customers can access the Internet
Download new technical materials and discuss application experiences.
Audio Network:2014 New Year is here. What are your company's expectations for the New Year? How will the future be planned?
President Yin:In the 12th Five-Year Plan, the country clearly proposed to strengthen cultural construction across the country. Coupled with the fact that my country's overall macroeconomic situation has continued to improve in recent years, and the development of various undertakings and industries such as social public utilities, sports, culture and entertainment is booming. This gives us a boost in the arm for the development of the professional audio industry. Jingxiong Company must firmly seize this historical opportunity and strive to achieve the following:
1. Continuously creatively research and develop the latest professional audio products in the field of professional audio to provide cost-effective products and services to meet domestic needs.
2. The mission is to provide environmentally friendly and safe products
3. Based on open business relationships, we are committed to mutual learning and innovation to achieve a good relationship of symbiotic coexistence and long-term stable development.
4. Strive to achieve coordinated development with society through global creative management.
5. Based on mutual trust and shared responsibility between employers and employees, create a corporate culture that can maximize the strength of individual creativity and team strength.
6. Abide by the spirit of domestic and foreign laws and regulations, and strive to be a company trusted by society through open and fair corporate activities.
7. Make due contributions to the national cultural construction and the development of the audio industry by taking root in the domestic market.