Chun Xiao: First of all, congratulations to Jing Xiong for being shortlisted2014In the 2010 Audio and Lighting Industry Product Innovation Award, please introduce Jingxiong Technology to us first.

　　Zhao Yue: Jingxiong Enterprise has won the Product Innovation Award for the Top Ten Selection Activities of Huicong.com. The reason why it can win this honor is inseparable from our market positioning and development. Especially in the past few years, we have focused most of our energy on product research and development, taking the lead in applying the piano baking process to professional audio, which has caused quite a stir in the market. Now our colleagues have also done a lot of detailed work on professional audio, which we are very happy to see. Over the years, we have also increased our research and development efforts in some electronic products, such asSONIC PROdigitalmixer, it can be said that it has reached the forefront of the industry and has been generally recognized by the majority of engineering companies. Achieving product innovation is also an encouragement for us. Next, Jingxiong Company will continue to increase its product research and development and innovation efforts to provide better and more comprehensive products for the market.

　　Chunxiao: So Jingxiong Enterprise is2014What are the achievements and breakthroughs achieved in 2009?

　　Zhao Yue: The reason why we have been able to achieve this result in the market over the years is due to our continuous innovation. For example, in terms of sales, we have pioneered the industry and taken the lead in setting up technical service centers in 31 provincial capitals across the country. The reason why we did this was to relocate our services. In the past, we used to provide services to customers across the country through Shenzhen. However, we believe that under realistic conditions, it is no longer suitable for the needs of the market. Therefore, we have promoted our current services from Shenzhen to provincial capitals across the country, including some key second-tier cities, and put service first. This is the first reason;The second reason is that in terms of product innovation, we not only focus on products, but also focus on systematization. Jing Xiong is now starting from the forefront.microphonetomixerFrom processors to power amplifiers and audio, we follow a systematic route, which means that now we are not only providing audio to customers, but also providing a set of solutions. Positioning the market with this kind of thinking should get a very good market response as the market continues to advance.

　　Chunxiao: The Internet has now penetrated into all aspects of our lives, including its impact on manufacturing and marketing models. How do you understand the Internet??

　　Zhao Yue: I know that our HC network has been increasing the online and offline activities of the Internet in recent years. As a traditional industry, the audio industry will face many obstacles to finding a new path. I think the biggest obstacle is people's thinking, that is to say, how to break one's inherent thinking is particularly important. As we all know, Alibaba and Taobao have made great waves in the whole society. How the professional audio industry can break through the traditional thinking of the past is a big issue facing all of our colleagues. As for Jingxiong Technology, it is actively facing and investing in the entire Internet wave. HC has made useful early attempts and opened an online mall, including online transactions. Huifubao has become relatively mature. Jingxiong Technology will follow the trend and serve the brand strategy of our entire company. To lay a good foundation, we will use a special brand to make strategic docking with HC. Everyone can look forward to it.

　　Chunxiao: At the coming to an end2014In 2000, Jingxiong Technology achieved very good results, so in the upcoming2015What strategic layout will Jingxiong have in 2010?

　　Zhao Yue: Jingxiong Technology faces the upcoming2015Year is also full of ambition. We will increase our efforts in product research and development and innovation. To this end, we will establish Jingxiong Technology R & D Center in Guangming New District, Shenzhen. The purpose of the establishment is very simple, that is, to make our products different in the traditional industry of professional audio. place. Next, not only in audio, including electronics, such as power amplifiers, processing equipment and other fields, Jingxiong will rise to a relatively high level. I can disclose it to you in advance. For example, in the next aspect of speakers, including boxes and appearance technology, there will be a relatively big change. Secondly, electronic products, especially power amplifiers, will also have a very big change. No matter in terms of appearance or circuit, a major move will be taken. Everyone can wait and see.20152008 is a very important year for Jing Xiong. It is also a connection between the past and the next. We will definitely increase our efforts in product innovation.